We know the importance of portals in a business. The endless self-service options, integrations, and features simplify the business operations and keep the communication with the customers going.
If you want to give your customers an enhanced experience, integrating a SuiteCRM WordPress Customer Portal would be a good trick. However, it is overwhelming to identify the features of a customer portal. There would be a list of must-have features, whereas the one that might be required but not mandatory. Also, the system would have some standard features. You might choose to customize the standard features or add additional customized features. Overall, you need to consider a lot of things before finalizing a customer portal, or you can go with a SuiteCRM WordPress Plugin that allows easy customization of features along with a set of quality integrated features.
Below, we have explored a few SuiteCRM WordPress Customer Portal features and why your business needs them.
- Organized Communication Channel
To keep the communication intact, you might have to consider customers, vendors, and partners. Besides, it could be one-to-one and one-to-many. Thus, if you integrate a portal, you will likely have to configure it for relationship settings. It has to be in a way that communication remains seamless. There are customer portals that are dynamic in terms of code. It means you can communicate without configuring the relationships with the contacts. The advantage is you won't have to invest your time in handling the backend work or in discussion with the tech partner.
- Custom Module Support
SuiteCRM WordPress Plugin provides numerous modules. You can customize the modules as per your specifications or leave it as it is. Some SuiteCRM customer portals consist of all the required CRM modules. You only need to enable them to use it. To simplify it further, the portal provides an easy configuration method. You can directly configure the modules from the portal without the help of a technical person. The custom module will automatically be in sync with contacts and other data modules in the CRM. It means everything would be effortless. Also, you can update the front-end quicker with the WordPress admin.
- Case Deflection
Case deflection feature in SuiteCRM WordPress Customer Portal would allow your customers to self handle their queries. It will help customers to look for queries before generating a new ticket or case into the system. On the other side, your support team will be free of repetitive work instead can focus on more productive work. The feature would eliminate the need to solve repetitive questions. As for you, it would be easier to track your team's performance.
You can enable the case deflection feature from the backend of your SuiteCRM WordPress Plugin.
- Dynamic User Accessibility
With all the configurable modules, you would want to provide your customers with accessibility. But for that, you would need a feature that allows you to give access rights dynamically to all the modules. It would be required for custom modules too.
Not only access, but also you will have to restrict the access for specific modules for specific customers. Thus, a role-based access feature would be of more use. It will help you share the data with necessary users by setting the user group. The security will further strengthen the trust in the customer relationship.
Conclusion
These features are a must-have for your customer portal. It gives you the freedom to improve the SuiteCRM customer portal services without any configurations. However, the features of the portal should align with your business requirements. They should be in addition to other features like sign-in, notifications, contacts, etc.
While choosing your customer portal features, make sure they are in accordance with your customers' and employees' needs. The satisfaction of both is mandatory for a successful outcome.