Link building is the process of getting backlinks to your domain from both internal and external sources. It is the way to drive referral traffic and increase website authority. Thus, getting a healthy number of backlinks is a top-ranking factor for SERPs.
There are numerous ways to get quality backlinks from other sites, such as guest posting, business listing, image linking, etc. It helps users and search engine crawlers find your content. But, make sure it must come from quality, reliable sources so it appears trustworthy in the eyes of Google's algorithms.
Here are some crucial link building tactics to build your digital agency -
- Create excellent content worth sharing
- Fix 404 Errors on your website
- List your business on local directory websites
- Do competitor's research for link building
- Take advantage of social media for additional link building
Using these link-building strategies can enhance your SEO strategy and brand awareness. But, make sure that the specific strategy you choose should depend on your resources, creativity, niche, audience, and time available.