The world of digital marketing is always changing, and SEO (search engine optimization) is no different. As user behavior and search engine algorithms get more complicated, old-school SEO tactics just don’t cut it anymore. That’s where AI, or artificial intelligence, comes in....

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks using SEO and technical SEO strategies. When you search for something online, you get tons of results to choose from. Instead...

Keyword difficulty is a hot topic in the SEO world, but many people don’t realize how important it is. If you’re aiming to rank your website and attract leads, understanding keyword difficulty is key. For those who are new to the digital scene and have just launched their webs...

The 4 key SEO strategies to implement immediately for leveraging the recent Google search algorithm leak. It includes user engagement, content quality, brand authority, and more! We at Epiphany Infotech will take care of your all SEO needs. Don't miss this chance to optimize y...

Mastering Retail SEO: Creating a Winning Strategy to Outshine Your Competitors If you sell a range of products on your website, you need ensure that each page is search engine optimized. Increased traffic to your website, which may result in increased sales! Just give Wibits a...

A nofollow link is any hyperlink with the rel="nofollow" attribute. It instructs search engine crawlers not to pass any link juice or authority from the linking page to the linked page. However, the primary purpose of the "nofollow" attribute is to combat spam and manipulation...

Introduction: In the ever-evolving landscape of digital marketing, search engine optimization (SEO) continues to play a pivotal role in driving organic traffic and ensuring online success. As we enter 2023 and beyond, it is crucial for businesses to craft a winning SEO strateg...

With the ever-evolving digital landscape, the way we search for any query has changed dramatically at a rapid pace. With changes in consumer behavior and expectations, technologies such as AI are increasingly being used to provide more relevant results to users. As such, searc...

Google algorithm updates can cause significant changes to your SEO ranking and traffic if you don't follow them. Because some algorithmic updates have changed many practices and the landscape of SEO such as Google Panda Update, Penguin Update, and Hummingbird. Hence, you need...

Do you know that PR and SEO have the most symbiotic relationship in digital marketing? SEO is about ranking, whereas PR is about managing the brand image. Therefore, the combined power of SEO strategy and PR becomes powerful allies when boosting your online performance signifi...

If you are a small business and want to achieve exponential growth results from SEO and content. You need to create strategic, SEO-driven content including the most relevant keywords. Although, many businesses feel pressure to publish content that boosts their presence on sear...

Technical SEO is an integral part of SEO strategy. It refers to the practices of optimizing a website's technical aspects to improve user experience, visibility and ranking on search engines. If your website is technically optimized, search engine crawlers can read your conten...

International SEO consists of all the best practices a brand uses to optimize its content for its users and grow the brand internationally. It aims at helping search engines understand where your business operations are located and which languages ​​you support or target. To m...

With the explosion of online marketing and technology, the term "SEO" is growing rapidly and gaining traction. Hence, it has become an important aspect of digital marketing strategy. As more and more people are focusing on SEO, they often think, how long does SEO take to work...

Keyword research is an essential part of SEO strategy to improve search visibility by discovering the search terms that your audience is searching for. Its specific purpose is to help you convert as many of your potential customers as possible. Keywords help SERPs precisely po...

Kickstarting a startup company can be a bit intimidating as it takes a lot of hard work and an effective marketing strategy; SEO is one of them. SEO works as a core pillar in establishing a brand as it makes it easier for people to find your content when using search engines l...

Link building is the process of getting backlinks to your domain from both internal and external sources. It is the way to drive referral traffic and increase website authority. Thus, getting a healthy number of backlinks is a top-ranking factor for SERPs. There are numerous w...

Since there are millions of websites on the search engines, ranking a website is too difficult. Website owners use keywords to optimize a site in order to rank higher on Google. Keyword research plays an important role in providing valuable insights to your potential customers...

The first step of SEO strategy is to improve technical SEO, anyone familiar with SEO is aware that it cannot function without technical SEO as it enables your website for crawling and indexing by Google bots. To help you out, we have prepared a technical SEO checklist that cov...

SEO (Search Engine Optimization) is a process of improving the ranking of a website on the Google search engine. It plays a major role in reaching out to potential users by showcasing your services. To implement the SEO process you need to have an effective SEO strategy. The j...

Content marketing is an important aspect of digital marketing like SEO, as these two are incomplete without each other. But, companies are still confused about what to put first among them. The major interrelated difference between the two is that SEO is a strategy that focuse...