Content marketing is an important aspect of digital marketing like SEO, as these two are incomplete without each other. But, companies are still confused about what to put first among them.
The major interrelated difference between the two is that SEO is a strategy that focuses on improving website ranking using content. In contrast, content marketing creates high-quality content using distinct mediums such as text, images, videos, and graphics to reach its audience with SEO.
Let's move on to the most important part of the discussion is to decide what to do first between SEO and Content Marketing. Given below are some points that will clear your doubts.
- Whether you are B2B or B2C, you need to focus on both aspects of digital marketing. So you can integrate SEO with high-quality content.
- If your website is not live, you need to build an SEO strategy using relevant keywords and create quality content to attract your target audience.
- Keep in mind the goal you want to achieve through your digital marketing strategies.
Generally, the more relevant your content with the keyword you target, the higher you will rank. So, it totally depends on your goals, whether you choose SEO or content marketing which will help you reach your destination faster.