Incorporating traditional jewellery into your contemporary attire enhances its allure and remains timeless. In this blog post, we will discuss various techniques and tips to wear traditional jewellery in a fashionable and assured manner. Prepare to showcase your inner fashion...

Diwali, the widely celebrated festival of light and goodness, is believed to eliminate negativity. It is a time when we enjoy delectable sweets, don our finest attire and accessories, enhancing our appearance. This is the best part of festivities, isn't it? Diwali presents an...

Even in a world filled with mass-produced and indistinguishable machine-made jewelry, there is an undeniable uniqueness and value attached to handcrafted body jewelry, even something as basic as a silver nose stud. The focus is on one-of-a-kind creations that share a narrative...

Each festival in South-east Asia showcases a diverse range of styles, which is why it is important to regularly update your collection of festive jewelry. POOJA PERFECT PICKS Celebrate the diwali festivities by adorning yourself with elegant jhumka or chandbali styles made of...

Karwa Chauth is a highly significant occasion for married couples in India. It is a single-day celebration that occurs on the fourth moon day of the Hindu month of Karthik. In the traditional sense, wives fast throughout the entire day with the intention of ensuring the long l...

Are you fed up with your jewelry sitting unused and forgotten in the corner of your jewelry box, only being brought out for rare occasions? It's time to change that and let your precious gems sparkle like the true stars they are! If you are unsure about how to wear your diamon...

Expressing your personal style and individuality can be achieved through the use of jewellery. It has the ability to enhance any outfit, providing a distinctive element that showcases your personality and preferences. Here are a few methods in which jewelry can showcase and re...

No matter the time of year, floral jewelry is always fashionable and never goes out of style. It remains fresh and timeless, even in the coldest winter or the hottest summer days. Elaborate engravings made of gold or silver beautifully depict the delicate elegance of flower pe...

Recently, I received a press release from a brand regarding its latest upscale jewelry collection. While this is not uncommon in the world of amama.in, I was particularly intrigued by the headline stating that the collection only uses lab-grown diamonds. Personally, something...

The answer to this question varies depending on your purpose for creating your own jewellery. If you enjoy making jewellery as a pastime, it is likely more cost-effective to fashion your creations at home and save money in the long run. If you are not concerned about the speci...

Women love having a particular piece of jewelry that instantly enhances their fashion. This refers to an item that, when worn, immediately improves the appearance of the entire outfit. It's not surprising then that some women have a large selection of jewelry to choose from. A...

In recent years, the jewelry industry has seen a surge in the popularity of light weight jewelry, and now is the perfect time to embrace this trend. Lightweight jewelry is not only affordable, but also comfortable to wear. It offers a wide variety of modern designs and is incr...

Any fashion-forward woman knows that statement jewelry is essential. When it comes to finding the ideal statement jewellery for any event, Amama is the top brand to turn to. We have developed a distinct design approach by combining Indian techniques and traditional craftsmansh...

The search for the ideal set of earrings is akin to searching for buried treasure, filled with glamor, charm, and the potential for a remarkable change. Envision each earring as a miniature masterpiece, ready to enhance the face and reveal insights about the individual wearing...

Investing in various assets to secure a financial future is common, with stocks, real estate, and precious metals such as gold bullion often taking center stage. However, when it comes to unconventional investment options, jewelry has long been a subject of intrigue. The allur...

There are countless chances to show love through beautiful jewelry. For example, you might want to give your partner a unique ring when you propose. Or perhaps you want to give your sister a stunning necklace with an engraving to commemorate her graduation. When jewelry is cus...

For many years, traditional hand craftsmanship has played a significant role in the jewellery industry. Skilled artisans used a variety of techniques and tools to bring intricate designs to life. This involved the use of hammers, anvils, and mandrels to create different patter...

In today's society, there is a wide range of jewelry available for various body parts, from headpieces to foot accessories. Considering its importance to many individuals, jewelry can carry numerous interpretations. What is Jewellery? Jewellery refers to items that are worn fo...

In the competitive jewelry industry, numerous designers strive to catch the attention of customers. To be deemed desirable, jewelry must possess an elegant, superior quality, and innovative design. However, certain jewelry styles originating from renowned companies have allowe...

The origins of jewelry can be traced back to ancient civilizations from across the globe. Initially, jewelry was crafted from natural materials such as shells, pebbles, and fishbones, and it served as adornment during various rituals and ceremonies. As time passed, the materia...

The most exquisite jewelry in the world is created by hand, one piece at a time. In order to be classified as "Handmade Jewelry," it needs to be crafted by a skilled jewelry artisan using manual tools. The delicate craft of making fine handmade jewelry involves expertly contro...

Jewelry is an important part of one's wardrobe. It holds significance as a gift for anniversaries, serves as stunning accessories, and carries emotional value. It is crucial to maintain the quality and sentimental worth of earrings, necklaces, bracelets, rings, and watches by...

There are sinister aspects within the jewelry industry. Join us in thoroughly exploring and revealing distressing information. It is crucial that you start supporting ethical jewelry decisions. Jewelry serves as a means of self-expression, enhancing our outfits and boosting ou...

This year's jewelry trends offer a wide range of options, from elegant pearls to modern chain-link necklaces. The spring runways were filled with eye-catching accessories, including large silver pieces and unique statement designs. Continue reading to discover the fashionable...

For the fashion-forward individual, jewellery is more than just an accessory; it is a way to express personal style and make a statement. One popular trend that has gained momentum in recent years is jewellery layering. By combining multiple pieces of jewellery together, you c...

Introduction: India, a land steeped in a rich tapestry of heritage and culture, has long been associated with dazzling jewellery craftsmanship. However, the truth reveals a gloomier reality behind the glittering façade. The quest to uncover the state famous for jewellery in In...

Hinduism, one of the oldest religions in the world, dates back thousands of years. Rich in traditions and rituals, Hinduism encompasses a wide range of beliefs and practices. jewellery holds a significant place in the lives of Hindus, serving both religious and cultural purpos...

Jewellery has long been an iconic expression of personal style, symbolising elegance, prestige, and individuality. While some pieces may be reserved for special occasions, there are certain types of jewellery that effortlessly transcend time and can be worn day in and day out....

Jewellery has long been a symbol of personal expression and a way to enhance our appearance. While some pieces are reserved for special occasions, there are certain types of jewellery that can be worn effortlessly every day. These versatile accessories not only add a touch of...

In today's fast-paced world, where mass-produced items dominate the market, there is a growing desire for unique and personalised products. Handmade jewellery offers just that – exquisite designs crafted with love and attention to detail. One of the key factors driving the sal...