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Benefits Of Digital Marketing In Business

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Digital marketing is the use of online channels to reach and engage customers. It encompasses a wide range of activities, including:

  • Search engine optimization (SEO): Optimizing your website and content so that it ranks higher in search engine results pages (SERPs).
  • Search engine marketing (SEM): Using paid advertising to appear at the top of SERPs.
  • Social media marketing: Using social media platforms to connect with and engage potential and existing customers.
  • Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and drive profitable customer action.
  • Email marketing: Sending promotional emails to subscribers who have opted in to receive them.
  • Affiliate marketing: Partnering with other businesses to promote their products or services in exchange for a commission on sales.

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