The ability to personalize messages is no longer a nice-to-have addition; it is a necessity that will define the future of B2B marketing in the contemporary world. Say goodbye to mass communications, which have no impact on sophisticated B2B stakeholders. Thus, by not relying...

Forget generic B2B marketing! Learn to leverage precise data for personalization that resonates with your ideal customer profile (ICP) to drive business growth How about sending very specific messages addressing the problems and issues that the decision-makers in your targeted...

In today’s fiercely competitive business environment, where B2B selling is the order of the day, broad marketing messages are equivalent to crying over the rooftops. Today’s B2C consumer is a demanding one that requires companies to provide a tailored experience, and the same...

Market segmentation is to pinpoint specific customer groups so that merchandise and branding may be tailored to appeal to them.