Introduction: Nellore, a picturesque city located on the eastern coast of India, boasts not only stunning coastal views but also a thriving advertising industry that leverages the power of outdoor marketing. Billboards, with their larger-than-life presence, play a crucial role...

In the fast-paced digital age, the role of programmatic advertising has become pivotal in reshaping marketing strategies. As businesses strive for precision in targeting their audience, automated ad buying is emerging as a game-changer. Understanding the Digital Landscape In t...

The rise of mobile devices has revolutionized the way we interact with technology and has had a profound impact on the advertising industry. In recent years, the number of people using mobile devices has increased exponentially, with more and more people relying on smartphones...

Artificial intelligence (AI) has become an integral part of many industries, and advertising is no exception. In recent years, AI has transformed the advertising industry by revolutionizing how advertisers approach customer targeting, ad creation, and performance measurement....

In today's highly competitive retail industry, malls are constantly striving to differentiate themselves from their competitors. One of the most effective ways to do this is through branding. A strong brand identity helps malls stand out in the minds of consumers and creates a...

Analyzing the Creation of Brand Associations Through Compound Brand Advertising at Airports and Shopping Centers In this article, we will analyze how compound brand advertising creates brand associations in airports and shopping centers. We will explore how these associations...

Malls are an integral part of modern society, providing not just shopping opportunities but also a hub for socialization and entertainment. In today's world of cut-throat competition, it is crucial for malls to stand out from the crowd and establish their brand identity. Adver...