In today’s digital world, where customer experience is the cornerstone of business success, ensuring a smooth and efficient customer journey is critical. As companies embark on digital transformation, secure and seamless authentication becomes a key element of the customer success strategy. However, many businesses struggle with the choice between social login and single sign-on (SSO) to enhance user experience and security. While both social login and SSO are essential tools for secure and seamless authentication, they differ in their functionality and can be used together or separately, depending on business objectives. Understanding these differences is crucial for optimizing your platform’s authentication strategy. For more insights into Social Login vs. SSO, check out our detailed infographic.
