The design of an exhibition stall plays a major role in encouraging visitors to visit and learn more about your company, your products, and your services. The more it stands out from the crowd, the more likely it is that visitors will come to your stand. Your creativity, therefore, should have no limits. With the right exhibition stall ideas, a small exhibition stand can generate as much traffic as a larger one.
The goal of companies when attending an exhibition is to make themselves known to many visitors and to win over new customers. With a suitable stand concept, this is possible. But off-peak periods at the stands can jeopardize the success of your participation. Here are 12 ideas to make your exhibition stall the talk of the event.
- Schedule activities for the whole day
Schedule a new theme every hour at your exhibition stall. Start as soon as the show opens. After an hour, present a new product to capture visitors' attention. This is one of the effective exhibition stall ideas to attract your audience.
- Interact with your visitors
Visitors like to be involved at exhibitions, whether it's quizzes or skill games, the main thing is to keep visitors engage in your exhibition stall and indirectly in your brand. Digital games are particularly suitable for a young audience.
- Bring Professionals to your stand
If there are professionals or experts in your profession, Invite them to your exhibition stall. People will recognize them for their interest in your products. Thus, creating a buzz about your brand at the event.
- Invite the press
Invite the press to your stand in the morning. During exhibitions, press conferences can also take place on the stand. Don't forget to publish a press kit for journalists so that they can talk about your products in the specialized press.
- Distribute flyers at the entrance to the show
To distribute flyers at the entrance to the show, you must obtain the agreement of the show organizers. Distributing flyers is particularly recommended if your exhibition stall is located far from the entrance. Try promotional offers like “First 50 visitors get free trial”.
- Distribute coupons on the stand
Make brochures available for visitors to take with them. Add a voucher to it. You can also personalize these vouchers to get new contacts for your newsletters. You can also create a kiosk for visitors to fill in their details themselves. Leave promo codes available to generate membership for your brand.
- Bring your exhibition stand to a life
The best approach to showcasing your products is to present them in operation. Show all the properties of your products to ensure that visitors stop by to view your products. Whether food products or household appliances have your products tested by visitors!
Exhibitions provide a great platform for exhibitors worldwide to showcase their unique products and services and connect with their customers on a personal level. To ensure, you gain a good ROI from your upcoming event, make sure you follow the above tips.
Expo Exhibition Stands India is a subpart of the Expo Display Service founded in 1979 in Germany that offers reusable exhibition stall designs. With a skilled team of designers, we offer turnkey exhibition solutions anywhere in India. When you buy exhibition stall in India from us, we build it at our in-house manufacturing and printing facility to ensure the quality durability and reliability of our product.