When selling a luxury home, the realtor should have an all-encompassing marketing plan/system in place, and cannot just list the luxury home, wait, and hope that it sells. Because the buyer pool for luxury homes is small, a real estate agent needs to do the exacting price, marketing, and negotiations to bring in buyers and get a sale done. Agents working in luxury real estate markets need to learn how to effectively communicate and engage high-end real estate clients, as well as to market the highest-end homes in their areas. You can achieve your financial goals while selling high-end homes to maximize the amount of commission that you receive on every sale, becoming what is known as a luxury real estate agent.
A reputable luxury real estate auction firm will not only accelerate your sale of a high-end home, but they will understand how important it is to sell your home to the right pool of motivated buyers, and they will even have their database of qualified buyers. A reputable real estate agent will take photos and produce a marketing plan that will maximize your luxury homes chances of being seen by motivated buyers.
When choosing a real estate agent Oceanside to sell a luxury home, it is crucial that you know where the luxury home will be sold, how it will be sold, and how often it will be sold. You and your real estate agent should be well versed in what sets your home apart from other luxury properties in the area, and marketing based on these strengths. Pricing your luxury home accurately requires an intimate knowledge of the current housing market, the neighborhoods, and locations where your home is located, and, especially, how to factor in custom features to your home. To make sure pricing is correct, a detailed comparative market analysis should be completed for a luxury home to determine competitive or aggressive pricing.
To figure out the value of luxury properties, you will have to become familiar with the luxury listings that recently sold in your area, along with those still listed for sale. By knowing what the people looking for homes in this price range are looking for, you can target properties that will attract them. The best-suited potential buyers for your luxurious home or luxurious condo might not even live in your community, or might visit only seasonally, which means that your luxury real estate agent will have to implement various innovative strategies in order to ensure that as many potential buyers as possible are able to view your luxurious property, and exactly how buying it will enrich their lives.
You will need to go into this niche with solid knowledge about how to price a luxury property, acumen about how to market unique properties, and a strong marketing budget. Find an agent that speaks the language, connects with potential buyers, has creative marketing acumen, knows your neighborhoods insides and outs, and is capable of pricing your property accurately, considering unique features.
From there, your agent needs to take an aggressive approach to market your home to top demographics. It is critical that you hire an agent that knows your specific property, how to market it, and how to reach the targeted demographic of buyers. Pricing the house properly is one of the biggest reasons to hire an agent familiar with luxury real estate. You need to appeal to the right buyers, know how to get buyers to understand what makes a house worth money, and effectively negotiate while selling some of the most expensive homes available.
Read more What Realtors Need to Know About Home Selling & Buying?
No matter how the market looks, having the right realtor in San Diego on your side is the key to selling your house. MCGEE & Co. Real Estate Associates can help you sell your luxurious home in Oceanside, CA fast, so that you are ready to start making new memories in a new house, no time.
MCGEE & Co. has an exclusive database of buyers that we can contact to make sure that your home is sold fast and at the best possible price. With a specialty in luxury properties, We realtors are here to guide you through the process, finding you the best opportunities and values on today’s home market. In case you are not convinced yet, below, we outline why you need a knowledgeable luxury realtor for your home sale at the highest level, along with three questions to ask to ensure that you find the right fit. Share the details of your home, and Home Lights Agent Finder will match you with the top three REALTORS, based on qualities such as average listing price, listing-to-sale ratio, days on the market, and customer reviews.
If you are planning to use an FSO, make sure it has real estate sales and marketing expertise, and that it has an extensive network of contacts that can help prep, upgrade, market, and get your luxurious home show ready. From setting the price for your home, to staging the house, to taking photos, your agent should be able to help you get prepped before the house goes on the market.
One way to make a strong pitch is by sending the homeowner a letter discussing your credentials and laying out a sound plan of how you will promote your luxurious home. Include things like references, examples of marketing materials that you have created, and results that you have achieved for past clients to show you are the right agent for the homeowner.
Your properties should be featured listing on your agent’s website and blog, as well as your agent’s social media sites, using keywords and hashtags correctly to reach the luxury market effectively. Once the property is listed and marketed properly, it can attract genuine purchasers and generate high revenue. Are you considering setting your home for sale? If yes, our professional listing agents at McGee & Co. Real Estate Associates can help you list your property. Contact us today to find out more about our services.