Restaurant interior design is a precise science that aims to tap the diner’s every senses just right. Successful restaurants know exactly who their target clientele are — it’s how they’re able to conceive and build a carefully engineered experience around their needs and desires.
Sight is almost always the first means by which you gather information — and make judgments — on an establishment.
Restaurants know this, and they take great pains to use it to send the right information.
Color, for example, is a powerful tool for influencing customer behavior.
In restaurant interior design, the color wheel can be divided into three sections, according to its effect on appetite: Strong Stimulants, Mild Stimulants, and Suppressants.
1) Strong Appetite Stimulants
If you’ve ever thought that almost all restaurants use red in some form or shade in their design scheme, well, you’re not imagining things. It’s a well-established fact that red is the most effective color in stimulating the appetite.
Why is this? Red is abundant in nature, and the brain’s reptilian response to it is a carryover from the days when our ancestors were still hunters and gatherers. Red, especially bright reds, would usually signal energy-dense, sugar-packed fruit or vegetables. Continue reading about the psychology of restaurant interior design visit here: https://riscalaagnesedesign.blogspot.com/2022/03/the-psychology-of-restaurant-interior.html