Longer contents are shown to rank better than short ones.
This one seems simple but it’s not. Basically researches done by many parties shows that higher ranking results seems to be longer than lower ranking results.
But that doesn’t mean you can just stuff your content with fillers just to inflate the wordcount.
The long content tends to rank higher because they contain more information and value.
So include the most that is related to the topic, but don’t purposely make your content long for the sake of making it long.
Freshness
Freshness score takes into consideration how new and updated your contents are.
To put it simply, Freshness is a score that is related to how recent and updated your contents and website are.
Freshness algorithm aims to deliver the most up-to-date results for queries that requires up-to-date answers (also known as QDF – Query Deserves Freshness).
Things you can do to keep your website’s Freshness score higher includes: