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Welcome to program 448 of Shortwave Radiogram.
I'm Al Holt in Alachua, Florida USA filling in for a vacationing
Kim Elliott.
Here is the lineup for today's program, in MFSK modes as noted:
1:39 MFSK32: Program preview (now)
2:37 MFSK32: Standardizing color rendidion across industires *
8:58 MFSK64: Colors Of The Year (COTY) *
27:57 MFSK32: Closing announcements
* with image(s)
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And visit http://swradiogram.net
We're on Bluesky now: SWRadiogram.bsky.social
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Ever try describing a color to someone? “It’s kind of like mustard,
but warmer? Not quite gold, but not lemon either?”
If you’ve ever had a conversation like that, you already know how
impossible it is to get everyone to see the same color in their head.
And in design, that kind of miscommunication isn’t just frustrating,
it can wreck timelines, budgets, or worse: the final product.
Enter Pantone LLC.
Before Pantone, each printing company had its own color guide, and
colors were printed differently based on how each ink company
interpreted them, rarely matching the designer's intent.
In 1963, Pantone (meaning “all colors,” combining pan and tone)
created the first color matching system. Thanks to this system,
graphic designers can see exactly what “yellow” would look like on
paper and provide the printer with the Pantone number to ensure they
get what they want.
Today, Pantone’s color libraries are built directly into most
graphic design software, allowing designers to choose Pantone shades
digitally and maintain perfect consistency from screen to print.
The Pantone Color Matching System is largely a standardized color
reproduction system; as of 2019 it has 2161 colors. By standardizing
the colors, different manufacturers in different locations can all
refer to the Pantone system to make sure colors match without direct
contact with one another.
Pantone isn’t just for print; it influences the colors we wear, the
spaces we design, and the products we use every day. Across
industries, it provides a universal language that keeps color
consistent and emotionally resonant.
Designers use Pantone’s Fashion, Home + Interiors (FHI)
system to ensure fabrics, dyes, and materials match perfectly across
global production. It also drives trend forecasting. When Pantone
announces a seasonal palette or the Color of the Year, those hues
often appear on runways and in retail collections soon after.
Interior designers use Pantone to create cohesive color stories across
spaces. Paint brands, furniture makers, and decorators align with
Pantone palettes to coordinate wall colors, upholstery, and accents,
ensuring that “sage green” or “terracotta” look the same from catalog
to living room.
Manufacturers rely on Pantone to specify exact pigments for plastics,
metals, and coatings. Whether it’s a blender in Illuminating Yellow
or a phone in Very Peri, Pantone ensures the same hue appears across
every production line and every market.
The company's primary products include the Pantone Guides, which
consist of many small (approximately 6×2 inches or 15×5 cm) thin
cardboard or plastic sheets, printed on one side with a series of
related color swatches and then bound into a small "fan deck". For
instance, a particular "page" might contain several yellows of
varying tints.
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Image: An example of a Pantone Color Formula Guide...
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This is Shortwave Radiogram in MFSK64
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Color Of The Year
Since 1999, the Pantone Color Institute has picked a Color of the
Year (COTY), a single shade chosen to reflect the cultural mood
and creative direction of the moment. The decision comes from
months of trend research across fashion, design, art, tech, and
global events.
To make their selection, experts at the Pantone Color Institute
comb the world looking for new color influences, from the
entertainment industry to fashion, travel destinations and
socio-economic conditions. Influences can also stem from new
technologies, materials, textures, social media platforms and
even upcoming sporting events that capture worldwide attention.
Laurie Pressman, Vice President of the Pantone Color Institute,
says there's 'a misconception that we gather a bunch of color
influencers in a room one day and emerge with the decision'. That
couldn't be further from the truth. The selection does not take
place in one isolated meeting at a specific time of year. Instead,
as Laurie explains: 'It is one long, continuously flowing
conversation among a group of color-attuned people.'
https://en.wikipedia.org/wiki/Pantone
https://learn.g2.com/what-is-pantone
https://www.housebeautiful.com/uk/decorate/g25463774/pantone-colour-of-the-year/
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Shortwave Radiogram now counts down Pantone’s COTY over the past
10+ years. . .
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2015: Marsala, Pantone 18-1438
A naturally robust and earthy wine red, Marsala enriches our
minds, bodies and souls.
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2016: For the first time two colors were chosen for Color of the
Year.
Serenity, Pantone 15-3919, is weightless and airy, like the
expanse of the blue sky above us, bringing feelings of respite
and relaxation even in turbulent times.
Rose Quartz, Pantone 13-1520, is a persuasive yet gentle tone
that conveys compassion and a sense of composure.
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2017: Greenery, Pantone 15-0343
A refreshing and revitalizing shade, Greenery is symbolic of new
beginnings.
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2018: Ultra Violet, Pantone 18-3838
A dramatically provocative and thoughtful purple shade, Ultra
Violet communicates originality, ingenuity, and visionary
thinking that points us towards the future.
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2019: Living Coral, Pantone 16-1546
Living Coral is an animating and life-affirming coral hue with a
golden undertone that energizes and enlivens with a softer edge.
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2020: Classic Blue, Pantone 19-4052
An expansive presence, Classic Blue is evocative of the vast and
infinite evening sky opening a world of possibilities.
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2021: For the second time, two shades were chosen as the Color of
the Year.
Ultimate Grey, Pantone 13-0647, quietly assures, encouraging
feelings of composure, steadiness and resilience. The versatile
grey shade resembles pebbles on the beach and natural elements
whose weathered appearance highlights an ability to stand the
test of time.
Illuminating, Pantone 17-5104, is a bright and cheerful yellow
sparkling with vivacity; a warming yellow shade imbued with
solar power.
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2022: Very Peri, Pantone 17-3938
Very Peri is a dynamic periwinkle blue hue with a vivifying
violet red undertone. Futuristic in feeling and encouraging
inventiveness and creativity, Very Peri blends the faithfulness
and constancy of blue with the energy and excitement of red. A
brand new shade, it marked the first time Pantone created a new
color in the history of its Color of the Year forecasts.
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2023: Viva Magenta, Pantone 18-1750
Viva Magenta is a nuanced crimson red with pink tones that
presents a balance between warm and cool. Rooted in nature, this
hybrid colour is powerful, empowering and assertive, but not
aggressive – it encourages experimentation and self-expression
without restraint. Ultimately, this electrifying, boundary-less
shade promotes optimism, joy and strength.
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2024: Peach Fuzz, Pantone 13-1023
Nestled between pink and orange, Peach Fuzz is a soft peach hue
with a vintage vibe. This warm and cosy shade evokes a new
modernity, bringing a feeling of kindness and tenderness, and
communicating a message of caring and sharing, community and
collaboration. Peach Fuzz marked the 25th anniversary of the
Pantone Color of the Year forecast.
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2025: Mocha Mousse, Pantone 17-1230
A warming rich brown, Mocha Mousse is a sophisticated, nurturing
shade that challenges perceptions of the color brown from being
humble and grounded to more aspirational and luxe. Its name makes
a nod to the delectable quality of cacao, chocolate, and coffee,
thus appealing to a desire for comfort.
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2026: Cloud Dancer, Pantone 11-4201
An ethereal hue, Cloud Dancer is described as a 'billowy, balanced
white imbued with a feeling of serenity'. Marking a return to
'simplification', this lofty white shade acts as a whisper of calm
and peace in a noisy world.
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Our painting of the week is a rendition of Andy Warhol’s “Marilyn
Blue” done using Pantone color chips as pixels by Nick Smith.
https://tinyurl.com/rrmkr38f ...
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Shortwave Radiogram returns to MFSK32 ...
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Before RSID: <<2026-05-07T23:57Z MFSK-64 @ 14070000+1488>>
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This is Shortwave Radiogram in MFSK32 ...
Transmission of Shortwave Radiogram is provided by:
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and
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Please send reception reports to radiogram@verizon.net
And visit http://swradiogram.net
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On behalf of Kim Elliott, I'm Al Holt. Please join us for the
next Shortwave Radiogram.