Numerous individuals are unacquainted with what exactly the term ‘motion design’ means. Firstly, the term ‘motion design’ is a short term for ‘motion graphic design.’ As the name proposes, it is made of 3 elements: motion, graphics, and design. It is a mixture of graphics that are moving in space and time.
As technologies endure to make ground-breaking solutions in the world of experimental design, motion design is becoming increasingly common. It was first used as an application in film making and video production with the use of computer graphics and visual effects. There are some examples of motion design:
- Animated films,
- Videos,
- Animated text,
- Web-based applications.
Creators use a range of software and additional tools to create motion graphics. The most prevalent tool used by motion graphic artists is Adobe After Effects, which permits for generating and adjusting graphics with an additional element of time. Adobe Flash is similarly used to generate motion design for web-based applications. A usual motion designer must be skilled in graphic design and must be proficient in incorporating the features of time, sound, and space into the current model. Greatest motion designers have a film or animation background which makes the work even more relaxed.
Why is Motion Graphics Design Significant?
Thanks a lot to social media, people are now consuming an enormous amount of content daily. People scroll through their social media news feeds to catch something noticeable and search for simply consumable information.
Here are a few practices in which marketers can use motion design to satisfy all their communication needs:
- Traditional advertisements: Marketers can use motion designs in online videos or TV ads to display their products.
- Promotional videos: All kinds of editorial or advertorial videos for example viral videos, case studies, recommendations, user criticisms are involved in this sort.
- Explainer videos: Nnumerous individuals use motion designs in explainer videos. They contain overviews of new products or services, business procedures, and seminars.
- Social media videos: Additional prevalent form of motion design contain social media videos which are created to involve followers on social platforms like Facebook, Instagram, Snapchat, YouTube, etc. According to research, 64% of customers are persuaded to buy a product after watching a video on social media.
How Can Motion Design Improve User Experience?
Marketers work hard to come up with an influential content approach that covers a little bit of everything, containing articles, infographics, videos, and a lot more. Though, there is no disagreement with the point that individuals choose videos over any other format. Numerous businesses use videos as a marketing device as it inspires engagement and increases the user experience.
Conclusion
Summon up, motion design must never be an attractive thing. It must support to increase the user’s understanding of your brand. Motion design is an outstanding device for marketers. Bring into line motion graphic videos with your objectives and brand story to offer a user experience like never before.