Experiences Per Mile Advisory Council unveils new study on automotive mobility transformation from 2020 to 2030.
As the shift from cars ‘being connected’ to cars being ‘consumer experiences’ continues to grow, the global automotive industry is in the state of disruption due to technological advancements across connectivity, autonomous vehicles and shared mobility. We like to think of this as going from RPM to EPM – or, Experiences per Mile.
Today, the Experiences Per Mile Advisory Council – a collaboration of exclusive automotive and technology stakeholders aimed at solving the complex issues facing the industry both today and tomorrow – published a new report analyzing what the future of mobility transformation will look like in decade ahead.
The shift to a new standard:
After more than a century of business as usual, the industry now has aggressively shifted gears towards an ambitious new course: “CASE”- the push for more Connected, Autonomous, Shared and Electric mobility solutions. This once far-off future is becoming a reality for the global automotive industry, and fast.
New research conducted by SBD Automotive included in the EPM 2030 Report predicts that built-in vehicle connectivity will grow sharply from 48% of all new global automobiles to nearly 96% by 2030. Similarly, by 2030, 79% of vehicles shipped around the world will have an L2 autonomy of higher – significantly reducing the risk of crashes through alerts and discrete system actuation.
Consumer expectations don’t stop at connectivity:
As the world becomes more connected, the existence of technology in our day-to-day lives has become table-stakes. Consumer expectations are now shifting from demanding just “smart” technologies – to requiring integrated and meaningful connected experiences.
To bridge this gap between technology and experience, the EPM 2030 Report uncovered three key focus areas that are paramount to driving meaningful innovation:
Reduce Complexity to Remove Barriers
Focus on Usability and Familiarity
Prioritize Experience in Connectivity
Rethink innovation with consumer-oriented collaboration
For more information, download the EPM 2030 Report or visit https://www.experiencespermile.org/blogs/consumer-centric-experiences-the-next-decade-of-automotive-mobility-transformation/