It should go without saying that preparation is key to the success of any enterprise. App marketing tactics are important when starting a mobile app project.
Did you know?
Worldwide, there are over 7.26 billion smartphone users (yep, that is around 90% of the population! ), and the numbers are still growing.
Mobile app marketers have developed a wide range of tactics since the launch of Apple's app store in 2008, and we'll focus on those that are successful in this piece.
Mobile app marketing covers everything a user does with a mobile app, from the first time they hear about it to the time they start using it every day. To market a mobile app well, you need to know who your target audience is, how to reach them, how to interact with them, and what they do in the app so you can make improvements as users move through the acquisition funnel.
