Media Buying - Axismobi

Media buying refers to the procurement of advertising on mediums such as television, newspapers, commercial radio, magazines, websites, mobile apps, over-the-top media services, out-of-home advertising etc. It is the purchase of advertising from a media outlet such as newspapers, blogs and television stations.

Media buying is not considered earned media or owned media because it is purchased. In television buying, a variety of factors must be considered such as time, space, rates, lead demand and more.

The media buying process involves setting a budget for guaranteed inventory and non-guaranteed inventory. After deciding how much you’re willing to spend, you send requests for proposals (RFP’s) to your desired media outlets and decide which mix of outlets will work best for your campaign. Finally, you finalize the insertion order and launch your campaign.

You may reach highly focused audiences and enhance campaign performance by automating the purchase of digital advertising space. Investigate programmatic media buying's potential for your clients immediately if you still need to start implementing it.

Advertisers can launch AI-powered programmatic ad campaigns across channels, formats, regions, and industry verticals using AXISMOBI DSP. You waste the least time and maximize your initiatives' effectiveness with advanced AI and ML decision-making systems. Use unique AXISMOBI DSP features to raise campaign effectiveness while on the go.

With adaptive CPM, you can obtain more impressions for the same price/spending by modifying your bids to the ideal amount.

Thanks to an inventive bidding method, your bids are optimized while still competitive enough to get prints and prevent overspending. Your campaign will receive more clicks and exposure when you use the click booster option. According to your criteria, optimization rules can be used to prioritize or delete sources automatically.

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