The press release is a medium to make an official announcement of something big. So, its distribution and visibility must be widespread. Today, the online medium has no better substitute for making an announcement viral. To get viral on Google and other social media platforms, you need to make the press release search engine optimized.
Businesses seek the approval of different media houses to get more public exposure. On the other hand, media houses want search engine optimized press release so that their page rank on Google search results and Google news. So, SEO is one of the most essential things in a press release to receive a lot of traffic to it.
What is SEO or Search Engine Optimization?
Search Engine Optimization is a technique that you need to apply to every article or blog you write on Google. It helps Google crawlers to find your page, index, and rank them. Keyword research is a part of SEO that help you know what exactly people search for about the article you have published. So, if a business wants to get more exposure for its press release, it needs to fix the SEO of the press release in the first place.
This article will share some irreplaceable tips to write an SEO press release. So, read the article till the end to know what you need to do to get more online exposure for your press release.
Writing:
One of the most essential parts of SEO is the PR writing that people often tend to miss. Writing must be comprehensive and informative. If you fail to engage people in your press release, every technique will go in vain. To write an appropriate press release you need to
• Know your Purpose
• Know your Targeted audiences
• Important keywords
• Place your brand name in the HTML title of your press release. But, try to make it different from the headline.
• Link your press release to the relevant page of your website so that audiences can directly visit the page through your press releases.
Short-tailed and long-tailed keywords:
Keywords are the way to know what people search about the article you have written. When you know the search volume of particular keywords attracting people becomes easier. Short-tailed keywords are the exact words or phrases that people search on Google. And a long-tailed keyword is the article you make on the particular short-tailed keyword. If you want to make a PR on “Laptop sales”, the primary keyword is “Laptop Sales”, and the long-tailed keyword is “Biggest Laptop Sales in the USA”, “Upcoming Laptop Sales this week”, and anything that you want to announce.
The important parts of the SEO must be in place:
The important parts of a press release are
• The Title
• The Summary
• Body
• About the Company
• Press Contact
The press release must be arranged in this order. It is better if you keep the format of a press release intact without tweaking it. You can enhance your style and quality of writing a press release. But, you should never challenge the approved pattern and format of a press release worldwide.
The Brand in the title:
The title of a press release is the most important part, and it is the most focused portion of the whole write-up. So, you must not miss the chance to grab the attention of people to your brand. When your press release will be published online, the title will show up in the title brand, and the press release will be converted to HTML.
Summary:
The summary of your press release must summarize the whole purpose of your press release. The primary keyword must be present in the summary.
It should be precise and briefly discuss the whole subject matter of the press release.
Embedded links:
It is proven that the ranking is impacted by the quality of the links you embed in a PR. So, you must use quality links in your press release. At the same time, you must be careful about not using excessive links.
If you follow the tips while writing a press release, your press release will be successful with a lot of coverage from several media houses.