What Are The Latest Trend In The Spa Industry?
The luxurious spa treatments sector continues to grow at a steady rate with demands from developed and emerging markets. The growth is also being driven by many trends including innovative therapies and practices being embraced by spa centers.
The global spa industry is expected to grow by almost 6% in the next 4 years. The latest trend in the sector is the growing demand for luxurious spa treatments in spa destinations around the world. There is increasing focus on beauty, health, and wellness, becoming a big trend with those with hectic lifestyle seeking relaxation.
Global Wellness Tourism
The growth in wellness tourism is considered to be the driving force behind the increased demand for spa facilities. At the same time, the industry is also rising up to the demand by providing personalized product and services. This includes customized treatments combining body massage and facials. According to the best online travel magazines, some of the other driving factors for this sector include the following:
- Growing percentage of geriatric population
- Growing demand for luxury spa treatment in developed and emerging markets
- Spas are also investing in employee training and education to up the quality of services they offer
- Europe and North America continue to be the largest markets for growth because of growing demand from millennial
Main Trends in the Luxury Spa Market
The following recent trends are expected to increase the popularity of best luxury spa destinations and treatments:
- Spa-cation
It is a new trend to go on vacations to spa resorts and hotels around the world, where you can receive daily treatments. Such resorts provide holiday packages to travelers who can stay for several days. Such experiences also include:
- Health-promoting exercises
- Authentic dining experience
- Yoga sessions
- Ski passes
- Heat & Mud Treatment
There is growing popularity of saunas, mud therapy, and hammam beds that have been in use hundreds of years ago. These therapies are considered excellent ways for relaxing and rehabilitation. They are gaining popularity again as more and more people realize their health benefits.
Many spa centers are innovating and are making these therapies a part of the luxurious experience they offer. This they are doing by using essential oils, local herbs, and high quality cosmetics containing organic ingredients. Some of the other new popular trends in the sector include:
- Growing use of traditional treatments
- Emphasis on natural ingredients
- Infrared saunas
- Gold rituals
iii. Forest Bathing
Interestingly, the Best international Destination Spas try to be as unique and special as they can be. This encourages them to include unique therapies from all around the world. This is why you shouldn’t be surprised to find shinrin-yoku, the Japanese therapy of healing. This is a forest bathing therapy that is gaining increasing amount of popularity. Its health benefits include:
- Reducing cortisol levels
- Alleviating depression
- Improved blood pressure
- Stress relief
The therapy includes going on walk to create an immersive experience in nature.
- Spa for Children
Another new trend seen in luxury spa treatment sphere is children following the example set by their parents. This trend is expected to continue growing. Almost 50% of all the spas in the United States offer spa packages for kids, teens, and families. Many spa centers have children-friendly areas with specially designed saunas. Different types of spa therapies are offered for children, including beauty procedures. Some of the examples of kids-focused spa procedures include:
- Chocolate & honey massages
- Happy feet therapy
- Manicure
- Salt cave sessions
- Facial masks
- Apitherapy
- Fruit bath
So these are some of the most popular trends in the luxury spa treatment sphere. And their popularity continue to increase as the demand for more innovative spa centers