The food industry is rapidly evolving, and the global focus on saving the planet for future generations has made sustainability a crucial factor in consumer decision-making and brand loyalty. Food brands must adapt their marketing strategies to align with these values as climate concerns grow and people become increasingly eco-conscious.
According to a recent Nielsen study, 73% of global consumers are willing to change their consumption habits to reduce environmental impact. Additionally, 49% of people have paid up to 59% more for products branded as sustainable and would do it again. Read More.....