Instagram Insights: A Guide to Understanding Instagram Data

instagram insights


Would you like to know about Instagram Insights? Instagram Insights is the platform’s built-in analytics tool. Instead of making assumptions, Instagram Insights will tell you what appeals to your audience. You’ll be able to increase your profile’s likes, and followers, and grew tremendously as a result.


Instagram makes it easy to capture, create and share what you love. Discover more additional about Instagram's features, in particular, let celebrities give their fans a sneak peek at their daily life.

However, you’ll come across many private Instagram accounts that you want to browse but don’t want to send a follow request to. In that situation, you can use a private Instagram viewer to see photos or other kinds of content anonymously. You can even use it to view Instagram stories without an account.

Keep reading to discover everything about Instagram insights effectively in order to elevate your brand marketing efforts.

What is Instagram Insights?

Instagram Insights, a built-in analytics tool, furnishes comprehensive data regarding follower demographics, actions, and the performance of your content. This valuable information enables effortless content comparison, campaign measurement, and assessment of individual post effectiveness.

Instagram Insights enables Instagram Business Account users to access analytics pertaining to their profile and posts, empowering them to discern the preferences and engagement patterns of their audience. This valuable data can be utilized to enhance one's Instagram strategy.

Why Should You Use Instagram Insights?

With Instagram Insights, you gain access to vital user engagement data specific to your business profile. Merely knowing the raw numbers, like the number of likes on a post, is insufficient. In order to utilize Instagram Insights, it is necessary to have a business profile. The great thing is, if you are currently using a personal account, you can seamlessly switch to a business profile directly from your phone.


How to Access Instagram Post Insights

To access your Instagram post insights, You must convert to an Instagram business account. This gives you access to more business-related features, like being able to connect to your Facebook page, run Instagram ads, and more.

access instagram insights


If you are not sure how to set-up your business profile, it’s a really quick process:

  1. Head over to your profile on the Instagram mobile app.
  2. Tap the hamburger menu in the top right corner.
  3. Tap Settings, then Account from the menu that pops up.
  4. Scroll down, then tap Switch to Professional Account.
  5. Tap Continue to navigate through the pages that appear, letting you know the perks that come with a professional/business account.
  6. Select your business category from the options that appear, then tap Done.

Why Instagram Insights Are Important

Instagram Insights is an analytic tool that allows you to explore the analytics and data that you receive on your account. For many people, when it comes to thinking about analytics or insights on Instagram, the first thing they will think of is how many followers they have or have gained, and how much engagement they have received.

Benefits and Limitations of Instagram Insights

The Instagram insights can be both a blessing and a curse. It has so many benefits, including the fact that using it is completely free, a great opportunity for those on a budget, and it helps incredibly when it comes to catering towards your audience and growing your account.

If you want to maximize the benefits of using analytics, you need to pay attention to each of the individual numbers and see where your account could be lacking and where your account could be doing better.

instagram insights

Advantages of Using Free Instagram Analytics Tools

Take a moment to assess the scale of your business and your overarching objectives before investing in expensive Instagram analytics tools.

If you need more basic data, like how your Instagram stories perform, there’s no need to pay for a tool. Scroll down, Here are some of the top benefits of using free Instagram analytics tools:

1. Low cost

With these tools, you gain access to metrics such as growth, engagement, popular filters, hashtags, and more. The most suitable part is that you can use them for free without any monthly or annual fees.

2. Simple to use
Not everyone is familiar with using analytics tools, and it can be overwhelming at first. However, free analytics tools are designed to be less daunting for beginners, making it easier for them to grasp the concepts and get started.

3. Basic data and tools
You might not feel the need to produce a thorough report chock full of data if you own a smaller company. Instead, your attention may be directed toward surface-level metrics.

Advantages of Using Paid Instagram Analytics Tools


If you own a bigger company and require a more detailed report or want to see more in-depth metrics, then using a paid tool is right for you.

1. Detailed information

Opting for paid analytics tools offers numerous advantages. Not only do they offer in-depth information, but they also provide a broader range of data beyond surface-level insights. Moreover, these tools empower you to export the data and create customized reports according to your preferences.

Additionally, paid tools enable you to compare your campaign's performance with competitors, taking into account metrics like engagement rate, likes, comments, and more.

2. Customer service

Free Instagram analytics programs infrequently offer any form of customer support, which might be difficult if you have little prior knowledge. Nevertheless, by investing in tools, you gain the added benefit of having access to customer support specialists who can address any concerns you may encounter.

3. Built for growth

The ultimate goal of your Instagram campaign should be to foster growth and aid in the accomplishment of your online marketing objectives. The advantages of free tools end when you outgrow them. Paid Instagram analytics tools have the advantage of growing with you.


In this article, we've provided a comprehensive guide on Instagram Insights. By utilizing Instagram Insights, users can access important information such as follower demographics, engagement rates, impressions, reach, and profile views. I hope this article will be beneficial for you.