In today’s digital world, marketing is increasingly driven by data and technology. Telkom University (Tel-U) is preparing students to excel in this dynamic field through its Digital Marketing programs, which emphasize the use of digital tools and platforms to connect with audiences and promote brands.
Telkom University’s Business Management and Digital Business programs offer specialized courses in digital marketing, covering areas such as social media marketing, search engine optimization (SEO), content marketing, and data analytics. Students learn how to create and execute digital marketing strategies that leverage the power of online platforms to reach targeted audiences.
The university’s Marketing Lab provides students with hands-on experience in managing real-world marketing campaigns. Students have the opportunity to work with local businesses to design digital marketing strategies, analyze customer data, and measure campaign effectiveness. These practical experiences help students build the skills necessary to succeed in the competitive world of digital marketing.
Telkom University’s focus on digital marketing education ensures that its graduates are equipped with the skills and knowledge to lead marketing efforts in today’s digital economy. The university’s emphasis on technology-driven marketing strategies is helping to shape the future of the industry in Indonesia.