When a potential client is considering your business, what’s the one thing that builds instant trust? Social proof. Testimonials are powerful tools, but only if they tell a real, results-driven story.
Here’s how to create testimonials that truly resonate:
✅ Find the right customers – Choose those who have seen measurable success.
✅ Ask the right questions – Focus on specific results, not generic praise.
✅ Keep it real – Use authentic, relatable language (no corporate jargon).
✅ Diversify formats – Video, text, or even social media shoutouts work wonders.
📢 Fact: 92% of B2B buyers trust peer recommendations more than traditional ads . If you’re not leveraging testimonials effectively, you’re leaving conversions on the table.