As of December 1, 2024, Massachusetts is home to 1,242 hotels, reflecting a 1.38% increase compared to 2023. Among these, 631 hotels (50.81%) operate as single-owner businesses, while 611 (49.19%) are part of larger brands. The top three cities with the highest number of hotels are Boston with 685, Yarmouth with 46, and Barnstable with 32. The average hotel age in Massachusetts is 10 years and 1 month.
Hotels in Massachusetts are actively building a digital presence across multiple platforms. Of these, 227 have LinkedIn profiles, 544 maintain Facebook pages, 503 are active on Instagram, 297 have X (formerly Twitter) handles, 29 are on TikTok, and 267 run YouTube channels. Additionally, 1,095 hotels have their own websites, while 215 do not.