In conversation with Subesh Goel, Founder of Basil Pet Care, he shares his journey, insights on the Industry, Basil Pet Care’s trajectory and reflections, and more.
Question- How have the last nine years of your operation been?
It’s been an incredible journey—full of learning and growth. I never planned on building a pet care brand, but it happened, and it’s exceeded even my wildest dreams. We started with just five products and now have over 150 SKUs, all meticulously developed with attention to detail. This focus has helped us stand out, earning a loyal customer base with high repeat purchases.
Question– Where are your products sold across India, both offline and online?
We have a pan-India presence in 500+ offline stores, covering all metros and tier-one cities through our distributor network. Online, we primarily sell on Amazon and our website, basalpetcare.com. While we initially explored Flipkart and Geomart, high returns and commission costs made them less viable. Amazon has been stable and rewarding. We also sell through platforms like SuperTales and Petsy, but e-commerce contributes only 10% of our sales—90% comes from offline retail, making us a wholesale-first brand. Read More......