In "Part One" we discussed some of the more basic Google
search techniques. (If you missed it you can find it here:
As promised, here's the "juicier stuff".
Google has some advanced search options which come in quite
handy, depending on what items you may be searching.
TITLE SEARCH: Allows you to search for pages and sites that
have specific words or phrases in their title. For example:
intitle: "direct response marketing"
This search would only give you results of sites that have that
particular phrase in their title.
SITE SEARCH: Gives you the opportunity to search pages ONLY
within a specific site or domain (or using the "negative"
results technique from Part One you can "exclude" results
from a specific domain or site as well). For example:
"lead generation" site:direct-response-marketing.net
This search would only provide results for the phrase "lead
generation" from the site direct-response-marketing.net
URL SEARCHES: Allows you to search for pages or sites that
have a specific word or phrase in their URL. For example:
inurl: "direct marketing"
This search would only give you a list of sites that have the
exact phrase "direct marketing" in their URL.
To do a real power search, try combining a couple of the above
techniques into one search like:
intitle: "direct response marketing" -site: ebay.com
This search would give you results for your selected phrase,
found in a title, but not on ebay.com Neat, huh?
RELATED SEARCHES: Let's say you want to search for sites
(competitors ? ) to a specific site. Once again we'll use
our own site as an example: related:
This search will show sites that have related content and
subject matter to the site which you typed into after
GOOGLE LIMITS: Google does have some limits and one of those
is the actually number of keywords you can search on at the
same time. That limit is (10). Type in anymore than (10)
keywords and the subsequent words will not be included in
your search and thus, are irrelevant.
Common words are ignored by Google such as: "a, about, an, and,
are, as at, be, by, from, how, I, in, is, it, of, on, or, that,
the this, to, we, what, when, where, which, with".
You can override this limitation by putting a plus sign ( + )
in front of any of the above words when using them in a search
WILDCARDS: A wildcard search uses the asterisk sign ( * )
(the one above the #8 on your keyboard) to represent other
non-specific characters or words. For example: "direct
response *" would turn up results for:
direct response marketing
direct response advertising
direct response television
direct response radio (and a few more).
You can use the wildcard symbol ( * ) and override the Google
keyword limit and actually search for MORE than (10) keywords
at a time because the ( * ) is not counted as a word.
Now, go practice on Google using these advanced tips and meet
us back here next time for Part Three when we offer tips about
some MORE "advanced" and "juicier" features you can use to get
the most out of your searches on the world's most frequently
used search engine: Google.com
Did you miss the previous search article? Just go to:
Andrew Wroblewski and Steve Robichaud have been helping
people and businesses learn how to effectively use the
power of the internet since Moby Dick was a minnow.
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