The mere fact of hearing: "Think different", "Just do it" or even "I’m loving it", makes one think directly of the brands Apple, Nike and Mc Donald’s. These catchy phrases associated with these famous brands are Slogans.
A slogan is a short, punchy speech that highlights what the company is about and sho
ws off its personality. The slogan is often associated with a logo and is part of the brand's communicative strategy, especially very small businesses, SMEs and startups who want to make themselves known quickly.
The slogan summarizes in a few words an idea in order to facilitate its dissemination to a target audience. It must be striking, powerful and eye-catching, to anchor the message and spread the values and strengths of the company in the minds of customers.
There are two types of slogans: the baseline, which is informative in nature, which will define the nature of the company's activity; the powerline which is associated with the name of the company, to the point of becoming inseparable from the image of the brand, it is the equivalent of a great slogan.
To be effective, a good slogan must meet certain criteria. First, a slogan should be short, no longer than 4-5 words to be memorable and recognizable by a large number of people. A slogan should tell a story, also called storytelling. This strategy is often used by brands to build brand personality and retain customers. The tone and clarity of a slogan should also be optimal, because the use of simple words with a pleasant sound promotes memorization in mind, and attracts attention. In the same sense, a slogan must be original and credible, to inspire confidence and affirm the personality of the brand.
In addition, it is important that your slogan is accompanied by an effective logo, because the two elements complement and add to each other, in order to forge an effective and above all distinctive personality and brand image from competitors.
It is therefore more than necessary to take care of the appearance of your brand, because in the air of visual marketing and communication through image, it is the starting point of a flourishing success. In this sense, Izeelogo offers you full support in developing your brand image (creation of a logo, a website and much more) to give added value to your project. Do not hesitate to contact us for personalized and optimal support from our teams of experts.