Amid a cloud of accusations and legal troubles, the Aam Aadmi Party (AAP) has once again stepped into the spotlight with the launch of their new political campaign for the upcoming Delhi Assembly elections, bolstered by the slogan, “Kejriwal Aayenge.” This grand slogan, while meant to project confidence and a sense of inevitability about AAP’s victory, comes across as yet another attempt by the party to divert attention from the troubling controversies it is currently embroiled in. Instead of addressing the serious accusations faced by key figures in the party, such as former Deputy Chief Minister Manish Sisodia, AAP is focusing its energy on marketing tactics, trying to retain its political ground through an almost theatrical display of optimism.