The growing complexity and frequency of endpoint attacks are fueling innovation in endpoint security, with enterprises leveraging attack data to enhance threat detection, refine machine learning models, and develop advanced products. The endpoint protection market is projected to grow from $9.4 billion in 2020 to $25.8 billion by 2026 at a CAGR of 14.4%, driven by evolving threats like malware-free intrusions. Companies are investing in cloud-native platforms for real-time threat detection, telemetry, and scalability, while unified endpoint management (UEM) solutions provide visibility and security across hybrid work environments. Remote Browser Isolation (RBI) addresses secure browser session challenges, enabling zero-trust network access. Self-healing endpoints, led by innovations like Absolute Software's firmware-embedded persistence, automate device maintenance and strengthen security. As endpoint security consolidates, market leaders focus on integrating extended detection and response (XDR) capabilities, offering streamlined, AI-driven solutions to stay ahead of sophisticated threats.
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