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In India, the number of OTT video-streaming consumers is expected to hit 600 million by 2025, marking an incredible surge in the popularity of online streaming. As streaming platforms continue to evolve, they’re gaining massive traction across diverse age groups and regions. But with so many OTT platforms in India to choose from, how do you know which ones truly stand out?
Netflix’s dominance in the streaming industry remains unshaken. In Q4 2024, the platform added 18.9 million subscribers, taking its global total to 301.63 million. This growth isn’t just a statistic—it’s a reflection of Netflix’s unmatched ability to innovate and lead, even as OTT platforms in India and globally face fierce competition.
Amazon Prime continues to expand its subscriber base aggressively, driven by strong financial performance and innovative strategies. Analysts project this number to climb even more if fueled by cross-channel strategies and diversified content offerings.
Disney+ Hotstar has faced hurdles in subscriber growth but still expanded its paid user base to 35.9 million by Q4 2024. Although competitive pricing caused a dip in average revenue per user (ARPU), the platform is banking on regional content and exclusive offerings to bounce back.
JioCinema is shaking up the streaming market with incredible growth. By October 2024, it surpassed 16 million paid subscribers—a milestone achieved through affordable plans starting at just INR 29. This disruptive pricing strategy has positioned it as a formidable competitor, especially among OTT platforms in India.
Zee5 is steadily solidifying its place in the competitive OTT landscape. By 2024, the platform achieved 48 million paid subscribers, a testament to its focused strategy. Despite intense competition among OTT platforms in India, Zee5 projects a revenue increase of 6.6% YoY, reflecting its resilience and adaptability.