Subtitle: Learn how Augmented Reality will boost your company’s marketing campaign and improve its client interaction in various ways.
Introduction:
This is especially the case with the increasing pressure of time considering the current digital society in which businesses are always looking for ways to get closer to their intended audience. One technology that has received much attention over the years is Augmented Reality abbreviated as AR. Augmented reality, that is placing the digital screen into real real-life environment, is a perfect tool to expand customers’ experiences and present your company’s products and services in ways they could never be presented in ordinary advertising campaigns.
In this blog post, I will outline how you can use AR services for marketing your business, and attract customer’s attention in ways you could hardly imagine.
1. Design Nostalgic Product Presentations
One area that is fully embraced in augmented reality is product presentation especially those that the buyer may not be able to visualize in context. Whether it is an auto, furniture, or a new trendy fashion icon, AR enables original buyers or those in need of the product to know how the actual product will appear when placed in their home or working station. If you allow consumers to get a first-hand feel of your products using 3D models, then consumers will be more confident when placing an order with you.
2. Enhance In-Store Experiences
High street shops are always under pressure from online stores, which do not allow browsing. If you build AR services in-store, you can offset this. For example, the customer can scan the QR code with his or her Smartphone and get more information about the product, and related products, or maybe even test an interactive fitting room on a live screen. Not only does this enhance the perceived customer experience in your store but also increases time spent in your store and results in getting customers to buy more products.
3. Unleash AR Marketing Campaign
If you are on the verge of developing the next marketing campaign to promote a certain product or service, it would be wise to introduce the integration of AR into the project. There are two examples of what you could offer your customers:
you could invent a game or a quest where customers have to solve problems using their smartphones. On the other hand, it is possible to build an AR-tangible billboard where the images transform into an interactive surface once seen through the lens of an electronic device. Just as overly literal interpretations miss the point of figures of speech, ignoring these dos and don’ts prevents you from actively engaging your audience in ways that will entice them to pay more attention to your message and become brand loyal.
4. They argued that offering Virtual Try-Ons, and Tutorials, would be in their interest.
Also, the perfect use of AR services is the possibility to present the customers with an option to try on your products virtually and give them tutorials. For instance, if you deal with beauty products such as makeup, lip, or facial creams, you can use augmented reality to enable potential buyers to just test how the products would appear on them, among other related capabilities. In the same way, if you are offering a product that needs to be assembled or set up, you can design an AR tutorial that would show your customers how to do it without much stress.
5. Develop Compelling Social Media Post
Be sure to not ignore social media when it comes to brand promotion via AR services. This way, when sharing interesting AR content on Instagram, Facebook, and Twitter platforms, more and more followers are created, and the reach grows. Besides, AR content is easier to draw the user’s attention than static content because it is interactive, therefore, the user, in turn, will show interest in the content of the AR-spot and share it with their friends and acquaintances.
Conclusion:
As mentioned above there are almost infinite opportunities to advertise your brand via AR services. This technology can be used to better engage the targeted customers, providing more entertainment, excitement, and interactivity, which should indeed allow to create a competitive advantage over the rivaling brands. From product-selling demonstrations, exhibitions, and marketing promotions to social media: AR provides anything that a firm could desire when building its image, or increasing brand–customer affinity, and market share. Then why not try to assess the potential that AR services have in your brand today? For more details visit our website www.knickglobal.com
