The cannabis market is one to watch. All news industries, including politics, finance, health, wellness, cosmetics, and fashion, are reporting on CBD, hemp, medical marijuana, and recreational cannabis.
Even though the marijuana industry is one of the most exciting, marketing cannabis for hemp digital marketing companies can be a real challenge. This is particularly true if you're attempting to use social media ads on Facebook or Twitter as well as Google Ads.
Information on the Cannabis Industry
The marijuana industry has gone through its share of ups and downs.
From the Anti-Drug Abuse Act to the "War on Drugs," it has been a difficult battle with Congress in the United States alone. However, the history of the sector goes back even further.
Since ancient times, traders and merchants in China have purchased, sold, and used cannabis for a variety of purposes.
Even though society and the government have made major strides toward a (more) supportive environment, the cannabis industry still has substantial challenges to overcome in order to promote and market its products.
Let's go straight to the digital era.
We are accustomed to the industries that are being disrupted in 2019, which have propelled us into a world of instant connection and fulfillment through clicks.
Cannabis Disruption
Estimates suggest that the global cannabis market will be worth $150 billion, while others say $500 billion.
Why then are other digital retailers profiting so quickly from digital advertising while this emerging sector is having trouble?
The legalization and decriminalization of cannabis still involves lots of bureaucratic red tape.
Till 2018, cannabis use for recreational purposes was legal in 11 states along with the District of Columbia. There are now laws that allow the restricted use of medicinal marijuana products in 21 additional states
Due to the fact that 19 states have created little to no advancement, social media and display ads like Facebook and Instagram are now the only places where cannabis-related ads are restricted..
Finding Organic Cannabis Reach
The fact that there are restrictions does not necessarily mean that cannabis is more accessible online.
While cannabis-related brands may struggle to enter the world of paid advertising, they can still succeed by experimenting with various marketing techniques that winning hemp digital marketing implements like using a combination of:
- Organic social media.
- Traditional public relations
- To gain the most exposure, use SEO
Social Media Platforms Where CBD can be following marketed the right tricks:
- Marketing on Instagram
Marketing on Facebook
Marketing on Twitter - Marketing on Pinterest
- Marketing on LinkedIn
- Marketing on Cannabis Websites & Blogs
Last Thoughts!
In conclusion, the limitations on digital advertising for the cannabis market are merely a hiccup and do not in any way limit the prospects for fruitful hemp digital marketing practices.
Consumer confidence is currently at an all-time low. For information about brands, consumers are turning to their friends, online reviews, and independent authority.
The time is now for PR to seize the opportunity and craft the ideal pitch for a successful cannabis brand. There is never a better time to spend money on media relations.
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