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Key Metrics to Track in Lifecycle Marketing for Business Growth

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Metsertive @Metsertive · Feb 14, 2025

Want to know if your marketing efforts are truly working? Tracking the right metrics is the key to optimizing your strategy and driving real results!

 

Here are 5 essential metrics every business should monitor:

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Customer Acquisition Cost (CAC) – How much does it cost to gain a new customer?
Customer Lifetime Value (CLV) – How much revenue does a single customer bring over time?
Churn Rate – How many customers are leaving your business?
Engagement Metrics – Are your emails and campaigns capturing attention?
Conversion Rates – How many leads are turning into actual customers?

Understanding these numbers can help you fine-tune your marketing efforts and boost your ROI.