In the world of online shopping, where discounts and deals are the norm, a recent incident involving two retail giants, H&M, has left customers both perplexed and outraged. A simple pricing error? Or is there more to the story? This article delves into the controversy that erupted when a customer pointed out a shocking discrepancy in the price of an H&M top being sold on Myntra—an H&M top priced at ₹799 being listed for an eye-watering ₹7999 on the popular e-commerce platform.