These factors can be broadly categorized into four main groups:
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Psychological Factors: These include factors like perception, motivation, learning, and attitudes. These factors affect how consumers perceive products and services, and how they make decisions.
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Personal Factors: These include factors like age, gender, occupation, lifestyle, and economic status. These factors influence the types of products and services that consumers are likely to purchase.
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Social Influences: These include factors like family, friends, and social groups. These factors can influence consumer behavior by providing information and shaping preferences.
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Cultural Factors: These include factors like culture, subculture, and social class. These factors can influence consumer behavior by shaping values, beliefs, and behaviors.
Read More: Consumer Buying Process