The North America Patient Engagement Technology Market is expected to grow from US$ 8,885.56 million in 2022 to US$ 24,698.74 million by 2028; it is estimated to grow at a CAGR of 18.6% from 2022 to 2028.
Patient Engagement in Healthcare: Driving Better Outcomes and Market Growth
Patient engagement encompasses tools and strategies that enable healthcare organizations to communicate effectively with patients, such as online portals, automated messaging, and remote monitoring. By fostering active patient participation, these solutions enhance satisfaction, improve care quality, and ensure safety. The integration of wireless technologies in healthcare settings has further streamlined personalized data management for both patients and providers.
A notable example is the Enhanced Recovery After Surgery (ERAS) program, implemented at University Hospitals (UH) in 2021. This initiative demonstrated significant benefits, including reduced hospital stays, lower opioid use, fewer post-surgical infections, and decreased costs. Key components included:
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Preoperative counseling to align patient and family expectations
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Optimized nutrition before and after surgery
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Minimized narcotic use through alternative pain management
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Early mobility encouragement to speed recovery
Additional advantages of patient engagement solutions include:
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Improved health literacy and patient empowerment
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Easier appointment scheduling with providers
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Higher adherence to treatment plans
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Enhanced provider-patient interaction through digital tools
By accessing their medical records and tracking progress, patients become more involved in their care, driving better health outcomes. These benefits are fueling the growth of the North America Patient Engagement Technology Market.
North America Patient Engagement Technology Market Segments Covered
North America Patient Engagement Technology Market By Component
- Services
- Hardware
- Software
North America Patient Engagement Technology Market By Therapeutic Area
- Fitness
- Chronic Diseases
- Women's Health
North America Patient Engagement Technology Market By Delivery Mode
- Cloud-Based and On-Premises
North America Patient Engagement Technology Market By Application
- Health Management
- Financial Health Management
- Home Healthcare Management
North America Patient Engagement Technology Market By End User
- Patients
- Payers
- Providers
North America Patient Engagement Technology Market Regions and Countries Covered
North America
- US
- Canada
- Mexico
North America Patient Engagement Technology Market leaders and key company profiles
- AdvancedMD, Inc.
- Allscripts Healthcare, LLC
- athenahealth, Inc. (Veritas Capital)
- Cerner Corporation
- Epic Systems Corporation
- GetWellNetwork, Inc.
- Lincor, Inc.
- McKesson Corporation
- Medecision
- Orion Health Group of Companies
Market Expansion Through Innovation
Vendors are leveraging advanced features and emerging technologies to attract new clients and expand into untapped markets. This trend is expected to propel the market at a significant CAGR in the coming years.
Strategic Insights for the North America Patient Engagement Technology Market
To thrive in this competitive landscape, industry players must adopt a data-driven approach, analyzing trends, key competitors, and regional dynamics. Actionable insights enable businesses to:
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Identify underserved segments and develop unique value propositions
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Anticipate market shifts through predictive analytics
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Optimize resource allocation for targeted growth
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Enhance competitive positioning by adapting to local demands
A forward-looking perspective is critical for long-term success, helping stakeholders—whether investors, manufacturers, or healthcare providers—make informed decisions that drive profitability and sustainability.
Regional Market Dynamics
The North America Patient Engagement Technology Market is shaped by regional variations in:
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Consumer preferences (e.g., demand for specific features like telehealth integration)
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Economic conditions (e.g., healthcare spending trends)
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Regulatory requirements (e.g., data privacy laws like HIPAA)
By understanding these nuances, businesses can:
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Tailor solutions to meet local needs
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Expand into high-growth areas with unmet demand
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Optimize marketing strategies for better engagement
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Outperform competitors through localized innovation
A well-defined regional focus ensures efficient resource use, stronger market penetration, and sustained growth in the evolving patient engagement sector.
Conclusion
As patient engagement becomes a cornerstone of modern healthcare, organizations that leverage technology, data insights, and regional adaptability will lead the market. By prioritizing patient empowerment, operational efficiency, and strategic expansion, stakeholders can capitalize on emerging opportunities and drive long-term success in North America’s dynamic healthcare landscape.
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Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.
Author’s Bio:
Suryakant Gadekar
Senior Market Research Expert at Business Market Insights