These days, Black Friday and Cyber Monday sales are major revenue generators for a lot of companies worldwide. In fact, just over the Black Friday Cyber Monday weekend in 2023, Shopify merchants worldwide achieved a staggering $9.3 billion in sales. But in 2024, what will it take to win big? To find cutting-edge tactics that firms may use to maximize returns during this cutthroat sales season, we chatted with top marketing, retail, eCommerce, artificial intelligence, and loyalty specialists.