Point-of-purchase (POP) displays are effective in grabbing customer attention, enhancing brand recognition, and driving sales, especially in competitive markets like cannabis. Custom cannabis POP displays, strategically placed in retail settings, promote products, support launches, and attract attention through innovative and visually appealing designs. With 72% of consumers influenced by packaging design and 81% trying new brands due to design, POP displays play a crucial role in purchase decisions. To create impactful displays, brands must balance bold, on-brand messaging with simplicity, tailoring designs to resonate with their target audience. Key considerations include proper sizing, consistent branding, and a streamlined development process from prototyping to manufacturing. This approach ensures effective communication, optimized retail presence, and increased sales conversions in the growing cannabis market.
https://www.cannabisbusinessinsights.com/news/importance-of-cannabis-pop-display-nwid-90.html