To optimize user experience in SEO, focus on fast-loading pages, mobile-friendly design, intuitive navigation, engaging content, clear CTAs, proper internal linking, structured data, and reducing intrusive ads. Prioritize user intent and deliver value-driven, accessible experiences.
SEOs typically divide user experience issues into three categories:
1.Site speed
2.Core Web Vitals
3.On-site optimization
Site speed: Site speed is one of the most critical factors for your visitors. If your website is slow to use, visitors will likely leave your site and probably not return.
Core Web Vitals: Core Web Vitals are Google’s quality signals it introduced to quantify the user experience of your website.
They are:
Largest Contentful Paint (LCP) – For load performance.
First Input Delay (FID) – For visual stability.
Cumulative Layout Shift (CLS) – For interactivity.
On-page optimization: On-page optimization is another area of SEO that can help benefit your website. With on-page optimization, SEOs critically examine your website and audit it for any issues that may impact the user experience.
A good example of on-page optimization is adding subheadings, or heading tags, to your articles. Adding subheadings makes your content easier to read by establishing a visual hierarchy.