JustPaste.it

                           

 5 Deadly Google Ads Mistakes That Can Drown You to Losses

 

Nowadays, businesses and organization are taking Google ads for instant advertisement and sales online. Doing local business with particular product or service has become easier, and business owners are not untouched from it.

21951503e5882d3bf786b538d02cde94.png

 Many local businesses are investing thousands of dollars on Google ads to gain competitive edge, but fail to achieve desired results due to incorrect keyword selection, poorly written ads, not using negative keywords and many other reasons. These mistakes can cost much to the brand image, sales, traffic and conversion ratio in an instant. However, if you have someone very qualified and knowledgeable by your side you can enjoy great outputs. Google ads pay per click ensures sure success, done in the right way. 

 Let’s give an idea about common Google ads mistakes that won’t get you any business.

 Choice of incorrect keywords - Keywords for Google ads are selected from three different categories – broad match, phrase match and exact match. All these keywords selection are important and time-savvy, but exact match keywords gives better results than any other choice. So, it’s important to categorize your keywords depending on search results and what you want to be focusing on.
Lack of Ad extension and poorly written ads – Google has made it easier for PPC marketers to write Google ads with ad extensions that connect to your website, call and location. It gives an extra effect to the ads. Ads written for any business needs to be captivating and customer-centric. It catches the reader’s attention in minimum time.

 Ignorance about Profit margin and conversions - When you are doing business in online and offline world, tracking conversions is important. The evaluation of profit margin helps to identify the growth rate. You should set up a conversion for inquiries or sales from the “Tools and Analysis” to keep tracking.

 Not Using Negative keywords - Using only generic keywords for Google ads is one of the biggest mistakes. According to recent studies, Google processes over 6 million keywords everyday and 15% of them and are 100% new, which means keywords that has not done registration. Using those keywords can help in targeting and generating more revenue.

 Not doing bidding on your own brand – Bidding is the biggest step in Google ads campaign, and leaving your own brand without bidding can be the biggest mistake. 66% of U.S. customers are willing to pay more for a product if the brand delivers a positive customer experience. So, if you strive for brand advertisement, then your business will grow automatically.

 These are few common mistakes associated with Google ads. When you are on top of your business, you cannot afford such mistakes to ruin your identity. So, when you are planning for Google ads always hire professional digital marketers having thorough success record.