Digital marketing expert Digital Rahul understands that programmatic ad buying is a powerful way to purchase digital ads. Automated buying, however, takes it further by using algorithms and machines to handle the ad-buying process instead of relying on manual human work.
With AI-assisted programmatic advertising, advertisers can more accurately target specific audiences, reaching the right customers with greater precision.
Automation also brings valuable benefits, such as higher conversion rates and lower costs for acquiring new customers over time. Real-time bidding, a technique within programmatic ad buying, allows ads to be bought and sold one at a time. This approach makes targeting faster and more precise, maximizing the effectiveness of digital advertising.