If you own an e-commerce business, you already know the significance of product photography. Every buyer wants to take a close look at the product before they invest their money. Product photography allows buyers to check the product from close angles and visualise its look and feel when they have it.
Product photography plays an even more vital role for apparel e-commerce business owners. Buyers want to see how the clothes will look in their sizes. For this reason, ghost mannequin photography became very popular. It brings a fresh approach to product photography for apparel by allowing buyers to see how the cloth will look on a particular body size. Compared to flat-lay photography, this new
Ghost Mannequin Photography at a Glance:
Ghost mannequin photography is a revolutionary technique in the fashion world. It is also recognised as invisible mannequin photography. By photographing garments on a mannequin and then digitally removing them, this technique creates the illusion that the clothing is floating in mid-air.
This style of photography shows the fit, shape, and details of the clothing without distractions. Customers can have a clear, professional view of the product. It's especially popular in e-commerce, where high-quality visuals can impact sales and reduce returns by providing a realistic representation of how the garment looks when worn.
Ghost Mannequin vs. Other Forms of Photography:
Invisible mannequin photography creates a clean, floating effect for garments, removing any distractions of a mannequin or model. It lets the clothes shine in their true form. In contrast to traditional clothing photography (flat lay photography, model photography), ghost mannequin photography can show styling and composition in a better way.
Flat lays and hanger shots, while useful, lack the three-dimensional perspective that ghost mannequin photography provides. This technique gives customers a realistic view of the fit and drape, often leading to better purchasing decisions and higher sales.
Why Businesses Should Use Ghost Mannequin Photography?
Clothing business owners can show their products more professionally using the ghost mannequin effect. This photography gives buyers an immersive view and brings more revenue by making conversions. Here are some of the most interesting reasons business owners should consider using this photography:
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Realistic Look: It shows how the garment will look when worn. It provides a realistic and three-dimensional view of the product. This helps customers visualise themselves wearing the clothing, which can increase the likelihood of a purchase.
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Professional Look: Ghost mannequin photos look clean and professional. They eliminate distractions from mannequins or models, allowing the focus to remain on the clothing. This high-quality presentation can enhance the overall brand image.
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Cost-Effective: Hiring models for photo shoots can be expensive and time-consuming. Using invisible mannequin photography is a cost-effective alternative that still provides high-quality images.
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Versatility: This technique is effective for different garments, from casual wear to formal attire. It's especially practical for items that need to show interior details, like jackets and coats.
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Consistency: Businesses should prioritise ghost mannequin photography for consistent results. It gives all product images on an e-commerce site a uniform look. This creates a cohesive and professional appearance, which can improve the shopping experience.
Take Product Photography to the Next Level with Ecom Photography Studio:
Most clothing e-commerce business owners have recognised the worth of ghost mannequin photography. Don't let your competitors outpace you with the magic of this photography style. Business can improve their sales by at least 20%-30% when they choose ghost mannequin photography. Let Ecom Photography Studio be your partner for handling your clothing photography with absolute perfection. Visit their official website at ecomphotography.co.uk to know more.