In order for a white-label partnership to be successful, coordination between members/teams is essential. A white-label agency works in partnership with a B2B partner to deliver products and services to the client, while avoiding the costs and risks associated with in-house hires.

To make sure your partnership is successful, there are several important checklist for each member of the white-label team, the B2B partnership, and the client to follow.

Once you’ve gone through these, you will know what each member is responsible for in a white-label b2b partnership. We won’t keep you any longer, so let’s get started.

What is a White-label Partnership?

Business partnerships are the best way to grow both individually and in combination. For example, you may have heard of Amazon partnering with Walmart and Target, or Uber partnering with Starbucks. Both of these are mutually beneficial partnerships.

On the other hand, this is not the case with white-label relationships.

If white-label services were likened to a notebook, then ‘anonymity’ would have been its tag. Yes, ‘Anonymity’ is a big concern in white-label.

The white-label partnership is when an agency works behind-the-stage on a client’s project with an intermediary partner.

Checklist for White-label Agencies, B2B Partners, & Client

Not every white-label partnership works, and not every partnership fails.

A white-label partnership is similar to outsourcing your work to other businesses.

When it’s said ‘white-label b2b partnership’, it means ‘the white-label agency’, ‘the B2B partner’, and ‘the client’.

But when these three travel together, a white-label partnership would be a breeze.

ColorWhistle has been in the white-label business for years.

We’ve compiled a checklist based on our experience and web research.

Whether you’re an agency, partner, or client, you’ll find this checklist helpful.

Checklist for White-label Agencies

As long as you partner, it’s no longer their business, it’s your responsibility. That’s why you have to put your whole heart and soul into the project from start to finish. Most importantly, as an agency, you’ll always be in the background. If that’s the case, how will the public know about you?

Always have a unique selling point that makes you stand out from the crowd. Something unique in your designs, your writing style, your development works, your marketing campaigns, and so on. That way, you’ll get the exposure you deserve. NOT MALPRACTICAL.

To read more: Tips to Build a Successful White-label Digital Agency Partnership