What Is Link Building in SEO?
connect building is an SEO strategy that entails encouraging other websites to connect to your site. Search engines such as Google may regard it as more authority and rank it higher in unpaid search results.
Basically, Google regards certain types of connections from other sites (backlinks) as endorsements. The better the quality and quantity of backlinks referring to your site, the more trustworthy it may appear.
For example, Semrush’s Backlink Analytics tool reveals that bbc.co.uk has backlinks from over 1 million sites. This includes reputable sites like cdc.gov, microsoft.com, and britannica.com.
Google’s search algorithm considers bbc.co.uk’s strong backlink profile when considering whether and how high it should appear in relevant search results. As a result, the site’s ranking is likely to improve.
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