Local Search Engine Optimization (SEO) is a specialized branch of SEO that focuses on optimizing a business’s online presence to attract more customers from relevant local searches. These searches typically involve queries with local intent, such as “personal injury lawyer near me” or “immigration attorney in Florida.” Local SEO is crucial for businesses that operate on a regional level, as it helps them compete against larger national brands by ensuring they appear prominently in search results for users in their specific geographical area.
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