| Users don’t know what they really want until they get it! And, how do we know that? Well, the key number one is “Research and Feedback”, which influences the creation of user-friendly experiences that are paramount in today’s fiercely competitive tech industry. That’s why it is important to explore the concept of decoding user needs, the key ingredient that separates frustrating applications from wildly popular ones. Learn more at : https://cogentibs.com/user-centric-design-why-what-users-say-they-want-isnt-enough/ |