At Fresh Menu's Innovation Kitchen, five chefs kick start their week by brainstorming and crafting innovative dishes, contributing to the creation of 60 new main course options monthly. Chef Tilak Vel, leading the New Product Development team, ensures the best recipes make it to the tables across Mumbai, Delhi, and Bengaluru. The emphasis on daily fresh menus has propelled Fresh Menu ahead in the online food-ordering competition. With a goal of preparing each dish in seven minutes, Chef Purushotham Vadamalai orchestrates a well-coordinated kitchen operation, relying on a low inventory strategy and sourcing fresh produce regularly. This commitment to quality and efficiency underscores Fresh Menu's success in the food-tech startup landscape.