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What Makes Franchising An Ideal Marketing Strategy

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Zoey McGuire @Franchising · Jul 22, 2021

There's a lot of business opportunities nowadays that will support your business strategy and one of them is franchising. It is a strategy for expanding your business using the resources and business model of another business owner. You are buying the right, as a franchisee, to acquire a part of their business, use their name, brand, strategy, products, and their technical know-how to run a business. This might sound a little complicated at first, but here are the things you need to know before you decide to get into franchising:

 

No Experience Necessary

 

Low cost franchise opportunities UK based don't require you to be an expert in a certain line of business. You just need to have the interest. Franchise brands (also known as franchisors) offer extensive and thorough support and training to franchisees to educate them and help them understand their company's business model. By entering into an already established brand that has been operating (assumedly) for years, you will be privy to knowledge, experience, and industry secrets that you would otherwise have had to learn throughout your career through a trial and error process. Owning a franchise allows you to tap into previous owners' and leaders' collective years-worth of the first-hand experience, increasing your chances of success.

 

Lower Risk

 

Franchises are a more secure investment than new businesses because they support and backing a larger, established corporation. These corporations have business models that have been tested, often in different markets across the country, and have already proven themselves to be effective. Franchising a business from an established company means that the success is almost a hundred per cent guaranteed compared to a franchise business loan. The banks know that investing in low cost franchises UK is a safer bet than investing in a new business that has not yet had the opportunity to build up a history of success.

 

Creates Capital for Expansion

 

Franchisees will pay a huge amount of money to franchisors for franchising their business. They will be investing their capital, including savings, loans, and more, to fund your new franchised locations' development and establishment.

 

Supplies Managerial Talent

 

Franchisees have the power to choose their employees based on their preference. They supply the managerial talent needed for new locations, and, most important; they have a vested interest in the business's success.

 

Promotes Economies of Scale

 

The primary goal is business expansion from the roots to its core – business nature and supply resources. Getting low cost franchise opportunities UK allows you to increase your purchasing power and achieve economies of scale with suppliers and vendors. These economies can even extend to marketing, where you and franchisees will be pooling resources and establishing common funds.

 

Creates New Revenue Streams

 

As a franchisor, you are building another business, but you are not the owner. However, in franchising you will still benefit from the revenue of the franchisee. When franchisees come on board and sign a franchise agreement, they pay an initial franchise fee, and on-going, franchisees pay weekly or monthly royalty fees that are typically a percentage of their gross sales.

 

An established business

 

Franchisees get the most benefit from the market of the brand. Having customers who trust the business is one of the advantages you can get from this business model. The ideas, the brand, the operating techniques and much more are already tried and tested and in place ready to be implemented again and again at a new location as each franchisee takes up the mantle.

 

A known brand

 

Operating under the banner of low cost franchises UK based company allows a franchisee to take advantage of an established business brand. There is no need for you to exert extra effort in marketing your business because of the brand. It will already be known and trusted by the market and should produce a steady stream of brand-loyal customers. Adopting a franchise means the advantage of the franchises trademark and the benefits of a registered trademark.

 

Simpler business financing

 

Yet another advantage of franchises is the fact that acquiring business finance is generally easier. In most cases, investors trust established companies more for their business stability. In some instances, finance may be obtained from the franchisor, making life even more straightforward for the new business.

 

These are things every investor has to know about franchising. The franchisor and a franchisee's agreement will always vary, but the business' nature should stay the same. There are also disadvantages in this setup, but business strategies, such as franchising, are designed to create business opportunities. And this setup provides more benefits than drawbacks (if any) for all the people involved.