When it comes to how consumers perceive a product, packaging always comes into the frame. It is what makes it more than just a protective barrier for the product. A company that understands its importance has the potential to attract everyone to its offerings. All thanks to psychology, which has made its place in the packaging for years and will always remain a crucial part of food packaging and marketing. Be it colour, typography, imagery, or material choice, all these come under the same umbrella of packaging design.
So, this article is going to be all about how psychological principles work in terms of food packaging. Moreover, we will also discuss their implication in the food industry. Read more.....